By: Shane Lambert

I completed a short story in early 2018. At first, I didn’t know what to do with it. When I started writing the short story, it was more like I was scratching an itch than thinking about a final product. However, when I finished it I definitely wanted it to be read by others. I self-published it at Amazon and part of this process involved creating an eBook cover.

I don’t know much about art, at least not the kind involving painting or drawing. All the marketing tips I read said that I should have a nice eBook cover to represent the book, something I agreed with wholeheartedly. So, I went to the freelancers online to try and create something that might draw in some readers.

But, before I did this, I had to think of a cover design that I wanted to be drawn. I didn’t want an artist to have to read the short story and then think of a cover by himself or herself. That would be time-consuming and, I assumed, it would then cost more money to get the job done.

While I’ve made a lot of extra money over the years writing, as of yet self-published eBooks haven’t really brought me in that much. My writing-related income comes mainly from writing for websites. Since my first attempts at self-publishing back in 2012, I’ve only sold about 1500 eBooks. That doesn’t mean that the effort, for some of them, hasn’t been worth it but you can see how it has not really been a clearly successful venture for me.

Due to this, I didn’t want to spend a ton of money on an eBook cover. Instead, I decided that I would try to find a talented artist who needed to establish himself or herself, someone who would be willing to work for an hour on this project for something very affordable.

My short story, which can now be found on short-stories-online.com, is about a well-meaning man who decides to pick up a hitchhiker. Subsequently, he wonders if the hitchhiker, who is female, is suspicious of his intentions. That manifests into a concern that others, people the hitchhiker talks to at a rest stop, might actually think that the man is a serial killer.

In the end, the man develops what could be viewed as a paranoia over his image. Others might see the man’s concern as reasonable and not the result of paranoia. That’s a question posed in the story.

My question was how do I represent the short story in an eBook cover in a way that might intrigue people?

At one point, I thought that I could put anything on the cover and just let the reader run wild with metaphorical interpretation. However, I abandoned this idea when I found an artist that had some significant ability and was willing to work cheap. I described the scene to her that should be on the cover as follows.

Three people were to be illustrated as pushing a car off of a cliff. The vehicle was to have a terrified male driver sitting at the wheel. The three people doing the pushing were to be depicted as a female hitchhiker, a member of the public, and a police officer. In the background, I instructed that a Ted-Bundy-like serial-killer character is supposed to be engaged in sardonic laughter as the driver of the vehicle suffers for something he, the actual serial killer, did.

It was all was supposed to show, metaphorically, how four people were involved in stifling congenial behavior in society. The driver of the car stopped to help a stranded traveler as an act of kindness but this act was instead distorted. You may have to read the story to understand the point in view. But as for the eBook cover, to make sure we were on the same page I offered this juvenile sketch to my hired help:

The setting of the story is in the Canadian Rockies, as depicted by the rocky ‘waves’ in the background. The sign in the sketch is a common one that highway users see when they travel. That sign is a part of the story but I won’t get into that here too much. I just wanted to point out that everything in the sketch is relevant to the plot — nothing is arbitrary.

The next step in the cover design was getting some work back before the artist did too much on her own. She sent a first draft after both getting my instructions and seeing the simple sketch above. Importantly, the sketch below, while not completed, is far better artwork than I could draw myself.

What you are looking at is a man being pushed over the edge of a cliff in a car. However, my opinion was that the car looked more like a small pick-up truck and that was taken up with the artist.

The driver is the protagonist, someone I call “Fictional Me” because I often write fiction in the first person. The woman with the backpack on (pictured on the right) is the hitchhiker and she’s giving an ironic thumbs-up as she aids in pushing Fictional Me and my car over a cliff.

The man in the middle is a guy she speaks to at a gas station, ‘alerting’ him to the fact that Fictional Me is an individual who picks up female hitchhikers. He’s pushing the car with one hand and scrutinizing Fictional Me with a magnifying glass with the other.

The police officer is both finger-wagging and helping to kill Fictional Me. In the background, you can see the actual serial killer who is enjoying the mess that he created. The serial killer finds twisted humor in the fact that someone else is being tormented for what he, the serial killer, did.

The next draft looked like this:

Was this the final draft? At this point, I had some opinions — all of which were entirely irrelevant.

Part of me didn’t think the three ‘pushers’ looked active enough in pushing. I also didn’t think that it made sense that they could push so hard as to get a car through the rail on the side of the highway.

On another matter, I thought the outline of the car was a little wonky as it looks like the front is the back and the back is the front to me. Lastly, the mountains seemed red and arid while the setting of the story was in an area where the mountains were tree-covered and dark or silver.

The reason my opinions were irrelevant was because I’m a reasonable person and I knew that I couldn’t push someone too hard at revisions when I was only paying $25US. Unwilling to spend more, I was happy with what I got for what I paid, I left the artist a great review, and I put the eBook cover up as a better cover than the site-generated ugly ones. Even if I end up -$25US on the project, it definitely made me smile to work on it.

If you want to read the short story, it won’t cost you anything. It’s called “On Being Indistinguishable” and it’s on this website.

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